Motherhood is harder than I could have ever imagined. We create timeless matching pieces to help you remember the most magical moments, with the most important little people.

• 1. CREATED BY A MUM

  As a mum myself I wanted to combine all the features we need in our clothing without sacrificing style. We consider breast feeding & bump friendly features, as well as being comfortable and flattering on all our beautiful curves.

• 2. DESIGNED TO LAST

  We create luxurious and timeless clothing that will always have a place in your wardrobe. Our high quality kids fabrics will stand the test of time and are designed to be loved and then passed on for years to come.

• 3. ETHICAL & SUSTAINABLE

  As a brand we want to be open with you, and show that there's actual people behind the garments you wear. We work with family run factories in England and Bali that treat and pay their workers fairly and use sustainable fabrics & packaging.