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Motherhood is harder than I could have ever imagined. We create timeless matching pieces to help you remember the most magical moments, with the most important people.

  • 1. CREATED BY A MUM

    As a mum myself I wanted to combine all the features we need in our clothing without sacrificing style. We consider breast feeding & bump friendly features, as well as being comfortable and flattering on all our beautiful curves.

  • 2. DESIGNED TO LAST

    We create luxurious and timeless clothing that will always have a place in your wardrobe. Our high quality kids fabrics will stand the test of time and are designed to be loved and then passed on for years to come.

  • 3. ALWAYS ETHICALLY MADE

    As a brand we want to be open with you, and show that there's actual people behind garments you wear. We work with family run factories in London and Bali that treat and pay their workers fairly.

As seen on Lacey Turner in OK! Magazine

EastEnders star and her daughter Dusty wearing our mother and daughter matching outfits as they announce their miracle pregnancy announcement!

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As seen in...

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  • the sunday mirror. mother and daughter matching outfits. mum and baby matching. matching pyjamas. matching christmas pyjamas. mummy and me. mommy and me. mini me

Always ethically made

We don't turn a blind eye to what happens in our supply chain. We are committed to only working with factories that pay their staff fairly, don't over work them, provide safe & healthy working conditions and never use child labour. We don't believe in producing fast fashion items that these workers produce, to only be worn once. 

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Created by a mum

I started this brand because of the issues I faced trying to find beautiful high quality mother daughter matching outfits. Maeve was only 5 months old when I was made redundant and decided I wanted to make timeless pieces for other mums to enjoy...

Read our story